I decided to use Indiegogo because we weren't entirely confident of our fundraising potential, and their flexible funding option appealed to us. As it turns out, I was definitely overconfident about how much we could raise, so I'm glad I was a little cautious. Still, obviously the effort is a success, and it's going to allow us to do some amazing new things at Venture. Even more important, I hope this establishes our legitimacy as an arts institution with a large community of serious supporters - something that's going to mean a lot for future fundraising.
We have had plenty of expressions of support and love that can't be measured in dollars, and in most respects, that's the most important part. Still, there's something truly moving about having so many people make real sacrifices to support us, and most importantly trust us, in this more abstract way. We make a lot of jokes about what a bunch of screwups we are, but clearly we have cultivated a lot of people who disagree, and are willing to see what we can accomplish with more resources. We don't plan on letting them down.
(If you missed the opportunity to be part of our fundraiser, don't fret! I'm sure we'll be doing it again soon. Though of course it won't be nearly as cool the second time around.)